4A’s Sustainability Summit 2022: Moving Beyond Green

In the wake of accelerated climate change, agencies and brands are under more pressure than ever to demonstrate their commitment to being part of the solution, and not the problem. But what does that mean? What are consumers looking to see from brands? What are brands looking to see from agencies? What are regulators looking to see from brands and agencies? What are business partners looking to see from brands and agencies? Our inaugural Earth Day climate summit brought together brands and agencies to learn more about how agencies and brands can best work together towards a common goal – true environmental sustainability in process and product.

The Climate Board’s Nancy Michael participated on a panel of experts:
Helping Agencies Bring an ESG Mindset to Your Client Conversations: Gain the ESG Mindset Leaders of Today Need to Adapt, Transform, and Pivot to the New Global Reality of Meeting Sustainability Challenges

Whether it is responding to new legislation to address forced labor in supply chains, pending SEC regulations requiring organizations provide transparency into contribution toward NetZero, or the shift from governing exclusively focused on profit to include people and planet while still driving growth, agencies need to be able to provide broader perspectives on the risks and opportunities to clients and their brands. 

Find more information, including session recordings, at www.sustainabilitysummit.aaaa.org